The best-kept secrets in funding aren’t hidden — they’re unread. Every year, tens of millions of dollars in non-dilutive grant funding go unclaimed because founders never learn the grants exist.
Here are three habits that consistently move the needle: subscribe to two granting-agency newsletters, block one hour every Friday to scan them, and keep a template application ready to remix.
The founders who win grants aren’t the ones with the best businesses. They’re the ones who apply.